PT Yamaha Indonesia Motor Manufacturing or YIMM has officially stopped selling the Yamaha Mio S in the country. The vehicle is the third automatic scooter manufacturer to be injected this year.
Before Mio S, Yamaha Indonesia first stopped selling Soul GT in June and Mio Z two months later. Interestingly, the three motorbikes are both 125 cc engines and come from the beginner class or entry level.
Practical, now the motor is automatic entry level Yamaha only leaves a few models, such as Mio M3, GEAR, X-ride, Fino, and Fazzio. However, PT YIMM’s Public Relations Manager, Antonius Widiantoro, thinks that product death injection is a common thing in the Indonesian two-wheeled industry.
“So product changes, changing products, or issuing new products are part of innovation and the answer to consumer needs,” said Anton, quoted Thursday (27/10/2022).
Yamaha Mio Z. Photo: Khairul Imam Ghozali
Especially for the Yamaha Mio S, Anton ensured, the motor was injected automatically not because it didn’t sell. Until the cessation of production, the unit is still in demand by many consumers. However, he said, innovation must still exist.
“That’s very natural, very common, it’s not just that there are products that are discontinued, then the product is labeled as a failure, it’s not like that, because the changes still exist,” he said.
Yamaha Mio S born in 2019 Photo: doc. Yamaha Indonesia
After ‘losing’ three automatic motorcycles this year, Yamaha is likely to launch new products in this segment. However, Anton can not talk much about the plan.
However, it is clear that all Yamaha products sold in Indonesia must be in accordance with the needs and interests of domestic consumers.
“There is a new model? I can’t say no, Yamaha will always issue new products. But whether the product is Mio or another product, it’s part of the company’s strategy and innovation to get the attention of consumers,” said Anton.
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